Conflict in the Most Dangerous Game Essay

Have you ever wondered how authors create or compose conï ¬â€šict into their stories? An author uses a method or way of developing conï ¬â€šict into the story using plots. Most stories follow a plot to construct the unique events of the story. Conï ¬â€šicts are very important in a story to help make the story more interesting and entertaining in itÊ ¼s own way. Authors use conï ¬â€šicts in all genres of writing and storytelling. When authors write a story with a conï ¬â€šict they usually build upon the story with some smaller problems called rising conï ¬â€šicts. They use these small encounters or problems to help amp up the story and make it more interesting. In some genres of writing the rising conï ¬â€šicts help the reader to understand and predict what will happen in the main conï ¬â€šict of the story. They hint and tease the reader into thinking what will happen by making that environment with the rising encounters. When the main conï ¬â€šict hits in most stories it feels like a slap in the face because you most likely had no idea what was going to happen. The conï ¬â€šict is supposed to surprise the reader and change the story completely. Once the conï ¬â€šict hits its over very soon and often there is no looking back. Thats one of the reasons that writers chose to include conï ¬â€šict in their stories. In â€Å"The Most Dangerous Game† , Richard Connell provides one way of rising conï ¬â€šict called; Human vs Nature. This form of rising conï ¬â€šict shows a struggle between the character and the situation the character is put into. When Rainsford fell off of the yacht, and stumbled onto sand, that was a example of Human Vs. Nature in the story. Next, after the conï ¬â€šict the story will take one of two paths, it could suddenly end, but it could continue on into the story using falling conï ¬â€šicts.

Media and Sexuality

I feel the embarrassment of women in advertising usually focus on women being considered as male sexual objects. The complete AXE campaign in commercials treats both men and women as dense idiots, and assumes that young men will believe that spraying crap on themselves will attract hot young women. The commercials has the man spraying magic cologne known as Axe, he becomes the sexual object of women's desire. Literally hundreds of women are running through the Jungle hunting down a smell as their life depends on it. When they reach the meal, the prey, which is a man is spraying Axe all over his body.The sad part is how many guys fall for it. The advertising works. My teenage stepson has his cronies over constantly during the week and weekends. My basement known as the hangout smells like an Axe bomb Just got dropped. When their friends who are girls are coming over it is the worst, they put on twice as much. I basically want to suffocate myself in sweet smelling air fresheners, It re minds me of my high school experience when all the teen boys drowned themselves in Calvin Klein cologne. I have tried to ell them that they might be actually offending some of the girls, because they might have viewed the Axe commercial.Their response Is â€Å"No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that If they spray themselves with something In a can that beautiful women as defined by the media will intensely throw themselves at them? The commercial shows attractive women tackling down guys that spray It on but It also makes guys look like Idiots because In real life no one believes putting on a cheap body spray will attract anyone. It concern me because guys who has low self esteem or are suffering from not being attracted to women are desperate enough to buy Axe products.In the Harden's ad, well-known celebrity, Kim Sardinian, Is and Is shown eating one of the hamburger chain's salads. There are two strategies going on In the ad . The first one Is the use of a celebrity to sell the product, and the second one Is the plan that uses sex appeal. The low cut dress shows off Christian's full cleavage, and the spotlight seems to be on that feature Instead of the focus merchandise, the salad. The media plays sexuality because Its market led; they give people what they want, when they want It. For men, beauty In women Is very Important, for women beauty In men Is less.A man can be considered very attractive by women without being particular handsome, or handsome at all. Media and Sexuality By sprightliness's have viewed the Axe commercial. Their response is â€Å"No way man, chicks goes crazy over this stuff. Are men really senseless enough to believe that if they spray themselves with something in a can that beautiful women as defined by the media cackling down guys that spray it on but it also makes guys look like idiots because in celebrity, Kim Sardinian, is and is shown eating one of the hamburger chain's sal ads.There are two strategies going on in the ad. The first one is the use of a celebrity to sell the product, and the second one is the plan that uses sex appeal. The that feature instead of the focus merchandise, the salad. The media plays sexuality because its market led; they give people what they want, when they want it. For men, beauty in women is very important, for women beauty in men is less. A man can be

Business Fundamentals Essay

This course will provide the student with information about business operations and business vocabulary and it will help direct the thinking of each student to the field of business best suited for her/his interest and talent. Subject matter includes an analysis of the specialized fields within the business organization. The course covers concepts of business, management functions, organizational considerations, and decision-making processes. This course is beneficial to business majors and non-business majors. There is no prerequisite. (If you are trying to make a decision as to the course you should take next, Principles of Management is a good choice for business majors. ) PUBLISHER’S WEBSITE This book also has a website that is first rate! I encourage you to use all the materials that are available to you especially this website. The student site is located at: www. mhhe. com/ub9e PREREQUISITE Working knowledge of the use of computers, email and the internet. COURSE REQUIREMENTS 1) Complete the orientation quiz and Biz game for 5 extra credit points added to the avg of your exam scores for each!. 2) Read the text book chapters. 3) Complete the stock project and the Biz Game. 4) Students are highly encouraged to keep up and on schedule. Homework or extra credit projects may be graded for extra credit or as a sign of effort (at the discretion of instructor). Each extra credit assignment is worth 5 points on an exam. 5) Students are required to get the help they need in a timely fashion (do not wait till the end of the semester). If for some reason, your messages are not returned in a timely manner, it is up to you to follow up and get help. Make sure you include your name, section number and the name of your class in all communications. Sometimes my schedule is hectic so don’t waste time waiting, contact again if you don’t get the help you need. READING It is important to read the chapters. Also, all the test questions come from the textbook. EXAMS All tests will be given at the testing centers. All of the exams are multiple choice. The student will be allowed to use pencils, scantron, and ruled paper. Since this is an introductory course, many of the exam questions will be definitions. There will also be several theory questions on each exam and not much history. My plan is to ask a lot of easy questions about almost everything. Exams are scored as the percentage correct. It is up to the student to check that the grades are posted correctly. Please keep your copy of your test scores as they have been known to disappear. On some exams short answer or essay questions might be available for extra credit. These are NOT open book exams, and you will NOT be able to use notes for these exams. Late Exams It is extremely rare for a student to be successful in the course once they get behind. To ease your scheduling, I will list the week you should take the test to stay on schedule. If you take an exam after the assigned time and date, 2 points may be deducted from your test score for everyday after the exam date that you take it. **TESTING CENTERS The tests may be taken at any of the following ACC testing centers: Rio Grande Campus Riverside Campus Eastview Campus Northridge Campus Round Rock CampusCypress Creek Campus Pinnacle Campus Fredericksburg Campus San Marcos High School The testing centers in bold above are able to administer the exams via computer which will automatically give you your grade as well as feedback when the exam is completed. You may use the others but realize that until I receive the exam from the testing center, I cannot post your grades. Check with the center you are interested in for their hours and allow 1 1/12 hours to take the exams. You will need a student identification (or fee receipt card) and a picture identification (drivers’ license works great) to take the exams in the testing centers. You can get student identification at the Bursar’s Office at any of our main campuses. Extra Credit Completion of the orientation quiz and information sheet is worth 5 extra credit points to be added to your exam scores. Completion of the Biz Game is another 5 points. Additional extra credit opportunities are in the assignment section. COURSE GRADE FINAL AVERAGE GRADE ASSIGNMENT A 90 – 100 Percentage correct on exams EXAM 1 17%B 80 – 89 EXAM 2 17%C 70 – 79 EXAM 3 17%D 60 – 69 EXAM 4 17% F Below 60 EXAM 5 17% STOCK PROJECT 15% TOTAL 100. 0% WITHDRAWALS You are responsible for withdrawing by the withdraw date. Failure by you to withdraw from the course or successfully complete the course may result in a grade of â€Å"F†. INCOMPLETES An incomplete (I) grade will only be given if the student has substantially completed the course with a passing grade. A student must have completed all exams and assignments to date, be passing, and have circumstances that prevent course completion that occur after the deadline to withdraw with a grade of â€Å"W†. All work to complete the course must be completed before the end of the following semester for the granting of an appropriate grade. Failure to do so will result in a failing grade for the course. The instructor must be notified before the end of the semester if the students need an incomplete and all work must be made up as soon as possible. Incompletes are not recommended as students will miss the extra credit for finishing on time and many incompletes are never completed. Also see departmental policies below. ACADEMIC PROGRESS A student who is not meeting course objectives may be withdrawn from the course at the discretion of the instructor. It is the student’s responsibility to consult with instructors and seek support services when course objectives cannot be met. The student may appeal instructor-initiated withdrawals within 10 days. RULE OF THREE – NEW Per state law, effective spring 2006 any student taking a class for the third time or more may be charged an additional $60 per credit hour unless exempted. Visit the â€Å"Rule of Three† web site for additional information http://www. austincc. edu/admiss/ruleofthree/ Rule of 6 W’s – NEW Per state law, students enrolling for the first time in fall 2007 or later at any Texas college or university may not withdraw (receive a W) from more than six courses during their undergraduate college career. Some exceptions for good cause could allow a student to withdraw from a course without having it count toward this limit. Students are encouraged to carefully select courses. CALCULATORS The use of a calculator is strongly encouraged. Use them during exams and when completing homework. Any basic hand-held calculator will do – just be sure you know how to use it. A square root function is most helpful. COMMENTS FOR SUCCESS You are responsible for all assigned readings and assignments. Students are strongly encouraged to meet with the instructor for assistance whenever needed. Refer to my office hours listed above. If these are not convenient for you, I will be happy to schedule appointments at other times. Many resources are available to help you succeed in this course – you need only ask for help. The material starts at a very easy level but quickly gets harder. Remember as the semester progresses, things inevitably come up so keeping on pace will make your life much easier. This is a demanding course and everyone must work hard to succeed. Students can significantly improve their chances of success by using the following tips: Do not panic! Although this is a demanding course, it is a procedural process to learn the material and if you put in the effort you will do fine. There is nobody in this class that is unable to learn and fulfill your grade expectations! Use the textbook web site comes with the course Read all the text chapters carefully: Do anything you can to improve your reading skills. You will spend much of your college and professional career reading and anything you can do to improve your ability is time well spent. If you are not reading straight down the page than you are not reading fast enough! After you read the material, take a breath and think how the material might apply to your world! If something does not make sense make a note and ask a  fellow student or your instructor to help you understand the concept. Complete all assignments. ask questions, you are probably not the only one who has that question. If you miss something, be able to explain to yourself or someone else why you missed the answer. Again relate the information to your life. Use the student CD that comes with the book. Ignoring it is to lose a great tool for the course. The most important thing to remember about answering questions is to READ the Questions Carefully. Make sure you understand what the question is asking. Eliminate extraneous data you might be given! Check on the Blackboard site regularly. Get in a study group if possible. Work together and prepare for exams together. Take advantage of the free help available at ACC and contact the instructor if you have any problems Free tutoring is available at all the major campuses The web sight for all our campus tutoring is: http://www. austincc. edu/tutor/HELP If you are having any problems contact your instructor right away. Don’t sit and spin your wheels. If it is slowing you down I take it seriously. If for some reason you don’t hear from me contact me again or contact my assistant. I need to get you back on track Policies for Incompletes, Attendance, and Withdrawal are as follows: Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W. Withdrawal Policy: It is the student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students for non-attendance and lack of academic progress but students must not rely on their instructor to withdraw them if they wish to withdraw. Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows: Academic Freedom Statement: Each student is strongly encouraged to participate. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions. Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework† (Student Handbook). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution. Student Discipline Statement: Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC’s policy on student discipline can be found in the Student Handbook. Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester†. WEEK  Due Dates and Chapter Titles CHAPTER ASSIGNMENT 1 Start of course January 17 Introduction to Course and Orientation Orientation quiz and information sheet Managing within the Dynamic Business Environment: Taking Risks and Making Profits P, 1 2 Week of January 23 How Economics Affects Business: The Creation and Distribution of Wealth Competing in Global Markets 2, 3 3 Week of January 30 Demonstrating Ethical Behavior and Social Responsibility Exam I over Chapters 1,2,3,4 4, Test 4 Week of February 6 Choosing a Form of Business Ownership Entrepreneurship and Starting a Small Business. 5, 6 5 Week of February 13 Management, Leadership, and Employee Empowerment Adapting Organizations to Today’s Markets 7,8 6 Week of February 20 Producing World-Class Goods and Services 9 7 Week of March 5 Exam II over Chapters 5,6,7,8,9 Motivating Employees and Building Self-Managed Teams test,10 8 Week of March 12 SPRING BREAK!!! 9 Week of March 19 Human Resource Management: Finding and Keeping the Best Employees Dealing with Employee-Management Issues and Relationships 11, 12 *Schedule Might Change. Be sure to check Blackboard for Announcements and changes to schedule.

How far has the EU been effective as an international actor Essay

How far has the EU been effective as an international actor - Essay Example The EU has been described by others to be using a conventional wisdom to deal (Diez 2005, p.613) with matters of international relations, which has always been under the criticism of most scholars and academics a like. This has called for a lot of scrutiny in the manner in which the EU is dealing with its foes and friends because other countries are critically matching every move taken by it especially on matters relating to security and development (Leonard 2005, p.156) of the third world countries and the middle east. Trade Policy The EU often applies a unique role in ways in which they handle both domestic and international issue and this make them extra ordinary. Sometimes they resemble the United States by collaborating to implement certain policies while sometimes they just affect them solely without a third persons consent. The institutional structure of the EU is so unique among other member institutions and this gives is an additional advantage in the way they operate in the ir since time immemorial. Their democratic governance is way beyond other players in the global scene and this gives them a lot of respect as far as international diplomacy is concerned especially to authoritarian states found in the Middle East (Smith 2003, p.189). The EU provided an intergovernmental structure to enhance its smooth cooperation between the member countries in order to achieve their aims and goals with smooth operations. The difference in state borders has not hindered the EU from executing its mandate in the neighbouring and other states, which have always come under their influence. The collapse of the Soviet Union place the EU under scrutiny due to their role in that issue which most of the observers believe to have been enormous. The EU is argued to be supporting many supernatural organizations and multinational companies, which they mostly use as a disguise in their attempt to exert their influence in certain regions for their own selfish benefits. These bodies have proven to be effective players in the game of international corporations due to the success witnesses out of their involvement in some of the issues, which EU has interest (Smith 2007, p.225). The international policy environment has seen a guide facelift from the EU, which is often in most cases associated with its decision-making procedure and outcomes. Therefore, the EU has proven that they are the Centre of authority with ability to exercise vast control over other states behaviour in matters of political, economic and cultural environment. The effectiveness of EU is seen in how it align itself in the discourse about the world politics which they have always proven over time to have a great influence in. sometimes the EU stands divided on the direction it should take concerning very sensitive security issues where stakes are always very high. This was evident in the war with Iraq when some EU countries supported to support the war waged by the U.S in Iraq while other were reluctant to do so. Such tricky situations have always put the EU on the spotlight with other questioning its legitimacy and the motives of deciding the direction of the global politics. The EU is characterized by using of soft power in the form of incentives and

Impact of Technology on society Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Impact of Technology on society - Research Paper Example Lastly, health smart homes are utilized instead of separate medical facilities, resulting in significant cost savings. All these technologies are equipped with wireless communication devices that will deliver value, convenience, quality health care and a better life for the patients. Hence mobile computing devices enable and facilitate caregivers and health care cooperative roles instant access to patient information on a common platform or knowledge base regardless of geographical location. Studies revealed that for improving the quality of health care, monitoring mechanisms must be efficient and effective. The effective monitoring mechanism will transfer information related to vital signs accurately and robustly, resulting in an instant transfer of medical information and response time from a caregiver or doctor. However, to make the monitoring mechanism effective, there is no solution so far except the integration of social networking sites empowered with mobile computing called as Mobile Health Monitoring (MHM) (Brahnam & Jain, ). After the integration, these systems have proven to be efficient and reliable, as they facilitate continuous connectivity of patient’s vital signs to the caregiver or doctors (Brahnam & Jain,). (Brahnam & Jain,) Magrabi along with other researchers has constructed a web based system that will be utilized for monitoring patients located at home and suffering from a disease called as cystic fibrosis. The system is fully equipped and w orks in a standard browser that becomes active whenever new data of a patient is transmitted. Moreover, the system also reviews patient medical history and sends reminders and suggestions via email to both the caregiver and the patient as well (Brahnam & Jain,). However, one problem is not addressed yet, i.e. absence of instant monitoring mechanism of the patient’s body, as it will be achievable by incorporating sensors attached to the body. In contrast, the mobile health

Research Paper on the topic of The greatest Prime Minister in Canadian

On the topic of The greatest Prime Minister in Canadian History for promoting ethnic diversity and communities was Pierre Trudeau - Research Paper Example Trudeau can be regarded as the most important Prime Minister in Canadian history for promotion of ethnic diversity and enhancement of community. The concepts that Trudeau established came from his regard toward these philosophies of diversity. More important, the time frame in which Trudeau lived and the external environment which created change allowed the Prime Minister to make specific decisions that were directly linked to the need for ethnic diversity and community. World War I, changes in Canadian ethnicities and expansion into a global perspective were some of the several alterations which forced the Prime Minister to create a specific perspective about the concepts of ethnic diversity. This research paper will examine how Trudeau offered this to the country as well as whether his policies for reform allowed him to become the greatest leader in history for Canadian diversity and community. The examination in this paper will look at the trends which were established by this Prime Minister as well as how he began to alter policies because of personal beliefs as well as external pressures which were creating a demand for ethnic diversity and changing communities. The examination will not only include actions which were taken by the Prime Minister, but also will incorporate other aspects of the changes made, such as how responses occurred throughout Canada and what the other demands in politics altered in terms of ethnic diversity and community. These perspectives will show how and why Trudeau became the most effective Prime Minister for establishing ethnic diversity and community. When looking at the research, there were several resources which were used. The library began the main search, which led to various books and reviews that were associated with Canadian politics and the way in which this related to the time frame of Trudeau as a leader. When looking at the books and pieces of information, questions began to arise

Analysis on musical scoring by Hans Zimmer Essay

Analysis on musical scoring by Hans Zimmer - Essay Example This "Analysis on musical scoring by Hans Zimmer" essay describes artistic heritage of Hans Zimmer. The main ideal which Zimmer uses in his music is the combination of electronic and orchestral music. The influences of partnering with Myers, as well as his background in playing the keyboards has led to the scoring alternatives for his music and has led into the combined focus. Zimmer believes that the use of acoustics is one which is irreplaceable because of the mood it creates. There is an understanding that the electronic sounds and arrangements are able to create a different mood and set of elements that are easily combined with the music. The main concept which Zimmer keeps in mind before scoring the music is when and where to use the specific instrumentation as well as how this will reflect the story line and mood that comes from the music. Keeping these in mind first then allows Zimmer to move into scoring with the right alternatives and arrangements while creating a specific a pproach to finding the right mood before beginning the process of scoring. The first step which is taken with the process of creating a score is based on collaboration with the film producers. Stills, shots and the plot line are sent for consideration to the work of the music artist, specifically so it creates an understanding of what the characters are about and the mood which needs to be created in specific sections. If it is a work where music is used for specific characters, then the shots are from the make-up and the specific plot line which follows the characters. However, if there are suggestions to add music at a certain point in the plot line, then this is broken down between the composer and those working on the set. The earlier collaboration between the two is able to create an understanding of what is needed for the music scoring while beginning the process of producing the right tone with the overall score (Zimmer, 2009: 1). After this original step, there is an approac h to creating a nature of the sounds that are being introduced. Zimmer uses the process of taking the sounds and adding them into a script, specifically by

Report on a project that has occurred or is occurring in the public or Research Paper

Report on a project that has occurred or is occurring in the public or community or corporate sector - Research Paper Example Producing and processing gas in sea where it is extracted is a major contributing factor towards innovation and reducing cost. It will also make new energy sources accessible. The major characteristics of a project are that it is temporary in nature (Pinto, 2010). This means that it has a starting date and an ending date. Besides this the outcome of the project must be unique in nature. It must be either in the form of a product, service or result. This project initiated by shell has several societal benefits and it has the potential to bring revolution in the ways natural gas is produced. BACKGROUND OF THE PROJECT This section of the report will discuss about the project and discuss measures which initiate the project. The expected deliverables and the outcomes of the project will be discussed along with the organizational details. Overcoming certain barriers like cost, time, quality, scope and risk are the main objectives of the project (Atkinson, 1999). This is because all these f actors contribute directly to its success. The main objective of the project is to save cost and utilize the time that is allotted to the project in the most efficient manner (Harrison, and Lock, 2004). Timely completion of the project and proper management of the resources will improve the quality delivered. New projects or expansion strategies of the business involve risk associated to it. The efficiencies of implementation of the process can reduce the risk (Hamilton, 2004). The project of Shell prelude (FLNG) is owned by Shell. It is located on the Western shore of Australia. The project was started in 2011 and is expected to be completed in 2015 (Shell, 2013a). Shell is planning to develop large gas resources and explore more reserves across Australia. The company also has interest in acquiring new coal reserves and expanding its exploration boundaries. The development phase of Prelude FLNG project was constructed from the contribution of six hundred engineers from across the w orld. A model of the project was designed which was tested in artificial sea conditions. This was done to test the model against the pressure of winds and waves (Shell, 2013c). The FLNG project after construction is estimated as the largest floating offshore facility (Offshore Technology, 2012). It will be 488 meters long and it will weigh 600,000 tons if loaded to full capacity. The total weight of steel used for building the FLNG project would be 260,000 tons (Shell, 2013a). This project is innovative because it will accommodate all the functions which were performed on land earlier. The FLNG will allow ease of production, liquefaction of natural gas, storage of gas in liquid form to reduce the storage cost and allow transfer at sea. Initiation of developing projects like these will help open offshore natural gas fields (Shell, 2013b). These projects are costlier to operate and difficult to develop on land. Development of FLNG will resolve these issues. Shell has initiated this pr oject with the collaboration of contractor Technip Samsung Consortium (TSC). TSC has an agreement with Shell of providing multiple facilities like engineering, manage the procurement of goods required for production, provide construction facilities and ensure proper installation of the FLNG facility. The site selected for the project is of the prelude gas field located on Northwest coast of Australia. After completion of this project about 350 direct

Salem Witch Trials Research Paper Example | Topics and Well Written Essays - 2000 words

Salem Witch Trials - Research Paper Example During the seventeenth century, in accordance to British laws, colonists, who had been discovered to work with the devil or practice witchcraft, were considered as committing a felony.3 The first arrest for the alleged witches happened on February 29, 1692. The trials ended on October 29, 1692, after nineteen people were hanged and around 156 people were imprisoned.4 This paper describes the developments leading to the Salem Witch Trials. It provides a brief history of the Massachusetts Bay Colony, and the events during the trials, as well as key personalities. It will also discuss what historians and researchers think are the reasons for the Salem Witch trials. They range from the feminist and economic analyses. They believed that the Salem Witch Trials is a product of public hysteria, the economic manipulation of the ministers, bitter and unresolved local conflicts, Puritan theocracy, and the influence of cultural stereotypes regarding witches. Brief History of Salem Village In 160 9, Henry Hudson led the exploration of Massachusetts Bay. In 1620, pilgrims arrived on the Mayflower and created Plymouth. Six years afterwards, the Naumkeag Indians lived at numerous sites in Massachusetts. In addition, Roger Conant made Salem a trading post. In 1620, settlers wanted to â€Å"purify† the Calvinist Church and established strong Puritan beliefs and practices. The Massachusetts Bay Company formed the Massachusetts Bay Colony.5 A royal charter provided them the right to manage the Massachusetts Bay Colony. John Endecott soon started the first plantation in Salem.6 One year after, John Winthrop was appointed as the new governor and travelled to Massachusetts. In 1638, a small group of Puritans settled at what was then called as Salem Village. Throughout the pre-1692 period, before the witchcraft trials commenced, conflict developed in Massachusetts. Roach stressed: [t]he Salem witchcraft trials erupted during an eight-year war [King William’s War] while Ma ssachusetts steered an unauthorized government with a nearly empty treasury through the hazards of French imperialism, Algonquin resentment, and English suspicion.7 The charter government increased the colonists’ unconstructive attitude toward civil authority.8 The villagers did not appreciate the double layer of authority imposed on them. In 1672, Salem Village was provided the authority to start a parish, hire a minister, and collect taxes for community projects. They created the Salem Village Parish and selected Samuel Parris to be their minister. In January 1692, the child and niece of Reverend Samuel Parris showed a bizarre form of sickness. His nine-year old daughter, Betty, and his niece, eleven-year-old Abigail Williams hid under chairs, contorted their bodies, lashed out their tongues, and spoke in outlandish languages.9 Without a physical explanation, Griggs stressed that the girls were bewitched. In February of the same year, Magistrates Jonathan Hathorne and Jonat han Corwin â€Å"examined† the witnesses.10 In May, Governor William Phipps created the Special Court of Oyer and Terminer to â€Å"hear and determine† the witch cases.11 Several months after that, nineteen of the accused were hanged, while hundreds were detained. The Events and Personalities of the Salem Witch Trials After what happened to the girls of the Parris’

Effect of Service Content Quality Essay Example for Free

Effect of Service Content Quality Essay Introduction: The growth of Internet Mediated Environment (IME) based services has changed the manner in which firms and consumers interact. This paper aims to provide a more comprehensive understanding of the role service quality dimensions play in developing service enjoyment and loyalty in IMEs. We are in the era of service-based economies. The services sector has grown to dominate economic activity in today’s advanced industrial economies. Interestingly, within the growing service-dominated economies, increased innovation in Information Technology (IT) has dramatically altered services conceptualization, development, delivery and consumption. By extending the definition of an electronic service, we define IME services as being mediated via information technology (IT) where the consumer interacts with an appropriate user interface such as web site, mobile phone, iPhone, PDA, iPad, virtual world environment, tablets, etc., in order to gain a consumption experience and pursue desired benefits for another entity or the entity itself (self-service). Innovations related to IT and novel Internet-based service delivery in IMEs and consumption are fueling extraordinary growth in demand for existing as well as new services. Problem Statement: The study is to investigate the some of the dimensions of online service content quality and service delivery quality such as navigation, visual appeal, timeliness, access, content customization and reliability leading to enjoyment and loyalty. Significance of the research: Both Information Systems (IS) and Marketing scholars have recognized this paradigmatic shift from the exchange of goods toward a service-centered model of exchange in which the consumer plays a pivotal role, specifically in the case of online services. In this context, there is an increasing emphasis on service quality rather than manufacturing quality regardless of the industry. A customer’s willingness to maintain a relationship with a firm is contingent on his or her perception of the benefits of high-quality service that provides a continuous flow of value. CHAPTER 2 REVIEW OF LITERATURE Review of Literature: Service Content quality: Service content quality is defined as the extent to which complete, accurate, and timely content is provided to online consumers during the interaction process with the user interface in the IME. The user interface is a critical component in the IME service experience. In the context of the online environment, the store layout and design particularly influences the consumer’s service consumption experience. To capture service content quality we have identified the following three antecedents based on the literature: visual appearance, navigation, and preview. These dimensions have been found to be important in the context of online services in past IS studies. Visual Appearance: A consumer’s perception of the visual appeal projected by the service is driven by the design, physical attractiveness, and beauty inherent to the service interface. Visual appearance in IMEs can be defined as an overall output of image or personality generated from website components such as text, style, graphics, colors, logos, themes and slogans. Websites with a more visually acceptable interface often result in greater service quality and can influence a consumer’s IME experience and ultimately his or her long-term service provider relationship. Consequently, the interface appearance is one of the most important aspects of the IME experience. Navigation: Consumers want and demand websites that are simply designed and easy to use. Ease of navigation has surfaced as a critical element, since the IME lacks most of the interactional human elements so vital in offline service delivery. Navigation challenges, such as getting lost is often associated with a consumer’s confusion, frustration, and anger, and thus negative experiences. To negate this danger, IME navigation features have been developed to prevent consumers from becoming lost. A considerable amount of freely available information, if it is well organized and easily accessed, is frequently mentioned by consumers as an important reason to interact with an IME. The ease of navigation in the IME is expected to enhance service content quality. Customized Preview: Customized preview is the ability to tailor products, services and the environment to individual customers. Preview is expected to influence loyalty towards the service by creating the perception of an increased choice set by enabling quick focus, signaling high quality and lead to a better match of what the customer actually wants. Service Delivery Quality: Service delivery quality is defined as the manner in which IME functionalities are made accessible to consumers via the service provider’s website as a delivery channel. IME service providers have realized that consumers are concerned with the service delivery process and outcome. The following dimensions of service delivery quality: accessibility, reliability, and timeliness are taken. Accessibility: Accessibility is related to the actions taken by the service provider to ensure no service interruption. More and more customers now look for company access and support via IMEs. Potential service failures impact future business because they weaken the customer-company bonds and perceptions of service quality. In this research, accessibility is defined as the level of efforts taken to minimize service disruptions. Reliability: In offline contexts, reliability is defined as the â€Å"ability to perform the promised service dependably and accurately†. Similarly, IME reliability is concerned with the delivery of the service in good condition, on time, and exactly as it was displayed. A study of online failures stated that consumers noted delivery issues as the most frequently stated problem. Consumers place significant emphasis on service outcome and service quality, which will suffer if a service provider fails to deliver as expected. Such failures can result in significant costs to the firm, such as lost customers and negative word of mouth. Consequently, service failure is a driving factor explaining customer switching behavior. Timeliness: One of the significant IME benefits is the near-time or immediate service delivery. IMEs lack most of the interactional human elements so vital to the traditional service experience which typically lead to service delivery lag times. In terms of online versus offline purchasing, online purchasers’ beneï ¬ t in the fact that they receive timely information directly from the website without having to seek a salesperson. Access speed and performance appear as critical to the assessment of quality in IMEs. Service Enjoyment: Just as shopping enjoyment is important in offline environments, it can be equally important in IMEs. Hirschman and Holbrook introduced the Hedonic Consumption concept which designates â€Å"those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of one’s experience with products† to explain enjoyment’s role in the consumer experience. IS research has suggested that intrinsic enjoyment associated with website usage can positively impact a consumer’s web usage over time. Koufaris applied the model of flow and found that the emotional reaction to a website (intrinsic enjoyment) influenced the intention to return. Thus, service enjoyment is suggested to influence the IME consumer experience. Service Content Quality and Enjoyment: Service content quality is a critical component in the IME experience. In the context of the online environment, the store layout and design influences the consumer’s online activity and service consumption. In IMEs, the spatial layout and functionality are especially important since availability of direct human employee assistance is minimal. Mathwick, Malhotra, and Rigdon suggest that in online environments, the use of color, graphic layout and photographic quality combine to influence a desirable consumption experience. Éthier, Hadaya, Talbot, and Cadieux demonstrates that web site content quality has a significant positive impact on the cognitive appraisal including liking, joy, pride, dislike, and frustration. Van der Heijden found that perceived enjoyment affected intended and actual use of the website. Service Delivery Quality and Enjoyment: IME delivered services have increased convenience in terms of time, place and use. For example, consumers can now pay their bills online, setup automatic mortgage payments or track packages at any time of day. Therefore, service delivery quality pertains to the consumer-website interaction during the process when the consumer is looking for information, selecting from available options or carrying out a transaction. According to Luong, â€Å"Service delivery seems to imply service encounters that entail more intense and deliberate use of emotions.† Loyalty: Loyalty is yielded through the process of repeated interaction between consumers and the online service. Achieving customer loyalty is critical for IME service provider economic success. The fear in the online environment is that the inherent low switching costs enable competing online firms to be just a click away. Loyalty can be defined both behaviorally and attitudinally. Behaviorally, loyalty consists of repeated purchases of a brand, whereas attitudinally loyalty includes a degree of dispositional commitment in terms of some unique value associated with the brand. Perceived service quality has been suggested to be positively related to loyalty. According to Garbarino and Johnson, consumer perceived service enjoyment and commitment are believed to summarize consumer knowledge and guide subsequent loyalty actions. CHAPTER 3 RESEARCH METHODOLOGY Title: A study on the effect of service content quality and service delivery quality, leading to loyalty in online banking system. Objectives: Main Objective: To study the effect of antecedents of service quality leading to loyalty in online banking system pertaining to South Indian Bank Specific Objectives: * To study antecedents such as visual appeal, navigation and customized preview effect on online service content quality * To study antecedents such as accessibility, reliability and timeliness effect on online service delivery quality * To study service content quality and service delivery qualities effect on consumer’s perception of service enjoyment * To study service content quality and service delivery quality mediated by service enjoyment effect on consumer loyalty in banking websites.

Analysis Of Play And Interactions Children And Young People Essay

Analysis Of Play And Interactions Children And Young People Essay This observation took place at a public day care facility that serves children 6weeks to 6 years of age. It had an infant classroom, a toddler-two year old classroom, and a preschool classroom. The infants and toddlers were located in the same large room, with dividers that were gates. I focused my attention on the infant and toddlers room. There were three infants and 9 toddlers and 2 -year-olds that were present at the time. They had three full time teachers, one with the infants and the other two were with the toddlers/2-year-olds. During their mealtime was when I first observed the interactions between the infants and the toddlers. Toddlers and infants were allowed to interact with each other during meal time. Infants were in their high chairs or rockers and toddlers were seated near them. I was so amazed to see the interactions between the two age groups. Both groups seem to really get along with each other. I observed a two year old girl feed an infant around the age of 6 or 8 months old. They were both smiling and enjoying each others company, of course with adult supervision. Another toddler was allowed to feed another infant a bottle, and the toddler had this huge grin on his face as to be so proud when the infant allowed him to feed him. During their play time I observed some toddlers were more interested in the toys the infant had then toys they had. One of the toddlers would frequently go to one of the infant rockers trying to climb in instead of playing with toys that were there for her. I also observed the toddlers playing with baby dolls. One thing that caught my eye was how they were handling the doll with such care. One of the toddler girls sat the doll in her lap and grabbed a book and pretended as though she was reading to the doll, while another toddler was rocking and singing to her doll. In another section of the room I observed three toddler boys playing. One of the boys had just turned three years old and the other two boys were 1 year old. The older toddler wanted to lead and control the play. He would make suggestions on what to play and the others would follow along. Also, when the younger boy toddler tried to leave and go to another area, the older toddler guided him with his own type of language ba ck to the group. Analysis of play and interactions Infants respond positive to toddlers when interacting with one another. Field (1990) found that infants smile at, look at, and reach more often to peers when seated near each other than they do when seated in front of a mirror. The National Institute of Child Health and Human Development (NICHD, 2005) indicated that children in early care experiences become more positive and less negative toward peers in their play between 24 and 36 months. In observing the environment alone, it made it conducive for the positive interactions between infants and toddlers. It was possible for them to see each other at all times even though their classes were divided. The gates made it possible for them to be separated and at the same time, allowed them to have visual contact at all times. For example, during meal time, infants were seated at the same table with the toddlers/2year olds at eye level and the 2-year olds were definitely showing strong interest in the infants and their well being. This shows that when they have the opportunity to closely interact with one another, they have a trusting relationship. Description of use of cultural objects and language use There were dolls and other materials in the toddler and 2-year-old classroom. The children imitated the interactions they observed between infants and adults in the classroom. For example, how the toddlers were handling their dolls was much the same as adults used in caring for the infants. Some things toddlers were doing when playing with the dolls were feeding, comforting, singing, rocking and reading to their doll. I also observed a male toddler that had just turned 3 years old interacting with the younger toddlers that were 1-2 years old. I called this 3 year old toddler the alpha toddler because he led the group with ideas of play. The younger toddlers responded with acceptance and trust. I think this gave the 3 year old a since of responsibility of being a leader as well as looking out for them. For example, when one of the 1-2 year old toddler decided to wonder off to a section I assume he wasnt suppose to be in, the alpha toddler ran after him telling him, no, no, and the 1-2 year old returned with the others and continued his play. The last thing I observed before I left the facility was an infant and a toddler playing and interacting with each other. They were both playing with some sort of plush toys really enjoying and exploring them. They were making eye contact with one another, returning their smiles, making gestures, reaching to communicate with each other. When the infant dropped his toy he was playing with, the toddler picked it up and handed it to him and the infant nicely received it from him with a smile and they continued to play and explore with their toys. Theories of play Here are a few modern psychological theories and theorists that describes the current trends put into play in todays educational settings. Piaget, Erikson and Vygotsky all agree that the child uses play for self teaching. The child plays through situations very much like an adult thinks through a situation. Also, fantasy play is a manifestation of symbolic representation the child represents objects and ideas through play situations. Vygotsky believed that play is a means of deferring immediate gratification-instead of tantrums or swallowing the need; the child fulfills needs in fantasy play. He also believed that children learn to live within self imposed rules during fantasy play; play allows the child to practice self regulation. Play, for Vygotsky, was vehicle for a child behaving more maturely than a other times. In play it is as though he were a head taller than himself. In 1920, Sigmund Freud posed a psychoanalytic play theory that was defined in his book, Beyond the Pleasure Principle. In this work, Freud described play as a childs mechanism for repeatedly working out a previously experienced traumatic event in a effort to correct or master the event to his satisfaction. In 1972, Bruner stated that one of the main functions of childs play was to rehearse actions to various real-life scenarios in a safe, risk-free environment so that when confronted with a difficult situation, it would not be so stressful. John Dewey was prominent theorist in the early 1900s. According to Dewey, play is a subconscious activity that helps and individual develop both mentally and socially. It should be separate from work as play helps a child to grow into a working world. As children become adults, they no longer play but seek amusement from their occupation. This childhood activity of play prepares them to become healthy working adult. Maria Montessori, an Italian educationist during the early 1900s, postulated that play is the childs work. According to the Montessori Method, which is still employed today in private schools, children would be best served spending their play time learning or imagining. Montessori play is sensory, using a hands-on approach to everyday tools like sand tables. The child sets her own pace, and the teacher is collaborative in helping the child play to learn. Lev Vygotsky suggested that children will use play as a means to grow socially. In play, they encounter others and learn how to work together using language and role-play. Vygotsky is most noted for introducing the ZPD, or zone of proximal development. This suggest that while children need their peers or playmates to grow, they need adult interaction as they master each social skill and are ready to be introduced to new learning for growth. Reflection I really enjoyed the time I spent at the daycare facility. The classroom spaces for their infants and toddlers provided opportunities for the younger and older children to interact with each other. I think through their interactions and play, the infants will learn certain behaviors from the older children, such as feeding themselves, walking, running, etc. Things that will possible make transitioning stages from infant to toddler easier as well as making the transition from toddler to preschool easier. Allowing the toddlers to assist with things such as feeding the infants and playing with them, and in their mind helping them, allows the toddlers to have a since of maturity and independence and not scared and dependent on others do everything for them. It also allows them to be caring and a positive support for others.

Strategic analysis and marketing strategy for Samsung

Strategic analysis and marketing strategy for Samsung 1. Introduction and Company overview The consumer electronics industry is a versatile and competitive business environment (Porter, Consumer behavior, retailer power and market performance in consumer goods industries, 1974). Rival companies in this industry regularly attempt to surpass their contenders through innovative promotional methods, developing and reassessing their strategies regularly in light of external and internal factors affecting the business (Teece, 2010). Marketing departments of companies focus their efforts on identifying and anticipating the needs and desires of customers and designing products and/or services that meet all expectations of their client base (Gummesson, 2002). Industry leaders are usually companies that have excelled in research and development (RD) and marketing functions alongside their operational capabilities, utilising the information available to them to develop products that appeal to their target audience and communicate to their clients in a timely and relevant manner. Founded in 1938, Samsung is one of the industry leaders in a multitude of industries from power generation through to smart phones (Kovach, 2013). Each of their business units adhere to the same vision of becoming the preferred supplier of products and/or services to their clients, but the methods used to achieve this vision are tailored to suit the specific market focus, therefore demonstrating the adaptability of the company. This paper will analyse the marketing strategy and business environment of Samsung Electronics, focusing particularly on their TV production and sales functions. Therefore, this report intends to explore the various internal and external factors which shape the business strategy and tactics of the retailer, through the use of analytical business tools, namely PESTLE, SWOT, Value Chain and 5 forces analyses. 2. PESTLE analysis A PESTLE analysis is a tool used to examine the macro environment external to a business and highlight the aspects that impact on the chosen organisation (Teece, 2010). The letters in the acronym stand for the main structures (political, economical, social, technological, legal and environmental) which affect the business, as presented below for the Samsung case study. 2.1. Political One political aspect which influences corporations’ income is the level of corporate tax and customer taxation (HM Revenue Customs, 2013). Any fluctuations in the corporate tax percentage can impact on the operations of a business and many companies chose to move their business headquarters in countries where the corporate tax is beneficial to their profit purposes. However, many corporations do not understand that this could potentially impact on the overall reputation of the corporation. Samsung Electronics operates as a South Korean based and owned business and in one year from 2010 to 2011 the company has seen an increase in taxes and dues of 11.7% (Samsung Electronics, 2012). In spite of this, the company chose to remain loyal to its country of origin and, in turn, this has a positive impact on the ethical reputation of Samsung. In addition to this, the headquarters location of Samsung in South Korea is also a political factor that has to be factored into its strategic development, as the tensions with its neighbouring country North Korea and the threat of a military conflict in the Korean Peninsula is a pressing reality (Sang-Hun, 2013). Another political aspect is imposing tariffs and trade barriers, which aim to protect the local employment and producers through increasing the price of imported products into the country (Lee Swagel, 1997). This protects a country’s overall economy and Samsung has integrated local sourcing tactics into their Corporate Social Responsibilities activities, with locally focused RD departments and a focus on using and developing the skills of local labourers. 2.2. Economical The economic stability and growth of a region has a direct and significant impact on the profits of a business. Economic stability of a region provides high standards of living and high employment rates leading to an increase in consumers’ disposable income and a close analysis of growth trends determine the market focus of Samsung (Meyer, 2009). The consumer electronics market has experienced an increase in sales due to the growth of individuals’ spending power, which is expected to rise over the next decade, due to a steady recovery from the economic downturn of the past few years (Savitz, 2012). At the same time, the economic strength of a region (or the disposable income of the region’s inhabitants) is an indicator for the saturation of the market in regards to electronic products. As such, Western economies are areas where Samsung has a well-established brand name, but is experiencing potential resistance from the customers who are overly exposed to marketing messages from all consumer electronics sellers (Long, 2014). At the opposite end of the spectrum, growing economies are a great market for Samsung’s expansion, as the demand for upmarket consumer electronics is on the rise and the reputation of the company can be utilised to position it in a good competitive position (Lev-Ram, 2013). 2.3. Social Demographic variables influence a business’ focus, their product or service offerings and ultimately impact on the sales and the survival of a business in its market. Studies reveal that an aging population is less likely to purchase furniture items and the latest technological devices, which is relevant in determining the areas of focus (Jaimovich Siu, 2008). Comprehensive analysis of the demographics and cultural trends are needed in order to ensure that a company maximises its profits (Curtis Cobham, 2008). Samsung has local centres for RD in the different geographical areas, such as Samsungs Electronics China, Samsung Poland RD Centre or Samsung RD Institute India (Maniwa, 2010). This ensures that the company has a clear view of the customer demand and expectations and, although Samsung operates on a global basis, they can benefit from the local knowledge developed by these RD centres. Labelled as glocalisation, the strategy of mixing the global focus of a company with the local demands of the market is the way forward in establishing a company like Samsung as the industry leader in all the geographical areas where it operates (Svensson, 2001). Defeating the local competitors is only possible if a global retailer understands the strategies required to position itself as a market leader in a particular area. Samsung invests at least 9% of their sales revenue in the RD function, proving that the company has a clear understanding of the importance of the culture and demographics of its markets (Samsung, 2014). 2.4. Technological Another technological factor which increases awareness and reach amongst the target market of retailers is social media. The interactive online platforms allow companies to engage in meaningful communication with their customers and helps build a company’s reputation through customer reviews and feedback (Kaplan Haenlein, 2010). Whilst technology can be leveraged by companies to become more relevant to their targeted consumer market, mobile devices that allow access to the Internet on the go have empowered customers, who can compare and contrast the offerings of competitors with minimal effort (Simmons, 2008). Individuals can use webpages that are specifically designed to compare the technological specs and the prices of similar products from distinct brands in order to obtain the best value for money for the product they are looking to purchase. As such, Samsung’s influence in regards to marketing has been increased by the presence of smart technology but the marketing messages relevance has been negatively influenced by customers’ access to multichannel shopping environments. Due to technology, companies are also able to cut down production and promotion costs and improve the quality of their products. Samsung’s digital TV’s have evolved from black and white back in 1970 to the LED 3D TV sets currently available (Warman, 2013). In addition to this, the sale channels used by Samsung have diversified to cater to every need of the customer, with online shopping as well as in store options available. 2.5. Legal Electronics companies, particularly those who have diversified their product offerings to include smartphones and tablets are in fierce competition in the retail market (Brien, 2014). From a legal standpoint, companies have started to file lawsuits for patent rights in order to increase their competitive edge. After three years of corporate hostilities between the two market leaders in smartphone sales. Apple and Samsung, the companies have reached an agreement to drop all litigations between the two companies outside of the US (Swanson, 2014). Although less publicly spoken of, Samsung is currently facing another patent lawsuit from the chipmakers Nvidia, over the use of graphics which are patented to Nvidia and have been used in mobile and TV devices by Samsung over the last years (Rubin Tibken, 2014). The risk that a company is usually faced with when it comes to the legal macro environmental element is the precedent created by a lawsuit, as other competitors will attempt to find ways to affect a company’s cash flow and their reputation through claims. In addition to the patent lawsuits, Samsung is facing a controversial legal battle regarding compensation for factory workers who suffered from cancer and the company has officially accepted to compensate those affected (Simpson, 2014). Although the official statement of the vice-chairman of Samsung, Kwon Oh-hyun is an official apology to the affected families and individuals, Samsung clearly states that the payment and official apology do not concede a link between the chemicals used in the company’s semiconductor assembly plants and the cancer cases (Associated Press, 2014). However, the public might be inclined to believe that the payment is indeed an admittance of the company’s fault, affecting its reputation in regards to the ethical employment promoted by the Korean company. 2.6. Environmental Over the last decades, the importance of environmental sustainability has gradually increased, and successful companies are regularly scrutinised with regards to their carbon emission, recycling and supplier behaviour. Businesses are compelled by national and international standards to conduct their operations in a manner which limits their negative impact on the environment (McWilliams Siegel, 2001). Samsung’s design team matches the demand for new products with environmental standards and tries to make use of recyclable and eco-friendly materials. To exemplify, the LED TVs are made without the use of mercury or spray paint which are considered hazardous to the environment. In terms of manufacturing, the company has reduced greenhouse emissions by 47% through innovative production processes (Brownlee, 2009). In addition to this, Samsung has wind-powered facilities across the US, therefore utilising renewable energies, further reducing the negative impact on the environment at large (Samsung, 2007). 3. Porter’s 5 Forces Analysis Porter’s 5 forces is an analytical tool used for determining the profit potential of a company in its industry, in relation to all parties involved, from competitors to customers (Porter, 1986). 3.1. Industry rivalry The majority of industry rivalry in the retail business revolves around price competition. The consumer electronics industry is currently oversaturated and consumers are spoiled for choice in any given product category (McGoldrick, 2002). Therefore this is a very high threat, particularly for Samsung, as the competitors Sony, Panasonic and LG are able to match the product offerings of Samsung. 3.2. Threat of new entrants The threat of new entrants in the industry that Samsung Electronics operates in is generally low, because of the oversaturation of the business and because the existing competitors have established some barriers to entry, particularly the well established reputation of the existing brands. 3.3. Bargaining power of suppliers Another low threat is the bargaining power of suppliers, due to the same reason as above, as suppliers are not able to negotiate prices, as they are competing amongst themselves to become the preferred suppliers for the industry leaders, as a guarantee of constant profits. 3.4. Bargaining Power of buyers The bargaining power of consumers is one of the highest threats to Samsung, as the competition is fierce in the industry, and customers are overwhelmed with the promotional messages directed at them. Therefore, it is important in the retail industry to gain the loyalty of a customer (Macintosh Lockshin, 1997). Also, apart from the fact that consumers are price-sensitive, they are also becoming oversaturated with generalised promotional messages so, in order to gain potential customers, Samsung needs to invest time and budget into researching their target audience and developing relevant and appealing messages, which in turn increases the chances to boost the profits of the firm. 3.5. Threat of substitutes The threat of substitutes is a relatively high one, as an increasing number of individuals are using their laptop, PCs, tablets or smartphones to watch programmes that they would traditionally watch on TV. However, Samsung Electronics has diversified its product offerings to include any of the products that could potentially replace TVs, whilst also evolving towards more sophisticated and interactive models of TV, which offer seamless integrations with web applications and external devices. 4. SWOT analysis The SWOT analysis is a framework used to categorise internal and external factors that influence the operations of an organisation. Unlike the PESTLE analysis, this tool clearly requires a delimitation of negative and positive factors that influence a company and whether these factors are internal or external to the organisation. External Internal Positive Negative Strengths Weaknesses Product range Ownership of market share Brand reputation Awards and industry recognition Low cost productions Local teams in all locations Investment in RD Pricing tactics – lower price is usually interpreted as low quality Not niche focused Relies on external software for products Distribution channels costs for products Patent litigations with Apple Opportunities Threats Increased market demand in growing economies (particularly India) Increase in disposable income after economic downturn recovery Demand for innovative products Reputation of competitors Decline in demand for TVs Political instability in South Korea Aging population 5. The marketing mix (4Ps) 5.1. Product The variety of TV sets offered by Samsung ensures it keeps abreast of the competition in the consumer electronics market. Their product offerings are suitable to a wide array of customers, from those requiring basic TV sets through to large display 3D TVs with interactive features for those potential clients who are interested in the latest gadgets (Katzmaier, 2011). The consistency in high performance and stylish designs for their products ensures the brand recognition of Samsung TVs. 5.2. Price Pricing strategies are dependent on a variety of influencing factors. Despite popular belief, the lowest prices are not the most attractive to all customers, as the demands of the market in general has become more sophisticated and consumers have become aware of the concept of value for money (Ba Pavlou, 2002). As such, clients are prepared to pay premium prices if they are comfortable in the belief that they will obtain a high quality product. As such, Samsung uses the competitive pricing strategy for their TVs, devoting time to comparing their prices with the ones of their main competitors like LG or Sony in every geographical market (Woollaston, 2013). The Samsung TV prices reflect the quality that the customers can expect from the product. 5.3. Placement Through a thorough market research Samsung places their products in the best retail seller locations in each of the countries where they operate. For example, Samsung TVs can be found in John Lewis, Tesco or Argos stores across the UK, which are some of the best known British retailers. At the same time, Samsung operates independent showrooms and have partnered with numerous other companies from all industries that display Samsung TVs in their headquarters in order to increase the market presence of the brand (Kershaw, 2012). Overall, the placement of products in all the retail locations ensures that the brand maintains its leading market position, as the catalogues of stores where Samsung TVs are sold feature the newest TV models released by the company, promoting the brand even further. 5.4. Promotion Samsung often uses promotional pricing tactics in order to maintain its competitive edge over the other industry leaders. Specifically designed to attract customers, price reductions, such as the ones available in John Lewis online stores, with free delivery and 5 year guarantee and added care for all Samsung TV sets, these promotions are particularly available around the Christmas holidays in order to attract customers at a time when their disposable income is used to make more generous purchases, including new TVs for the house (Moore, 2011). In 2011, when Samsung launched their new generation of 3D TVs, they were offering two free pairs of 3D glasses with the purchase of selected TVs, an attractive offer for the potential customers, particularly as none of the other Panasonic or LG 3D TVs were benefiting from this offer (Katzmaier, 2011). 6. Conclusion Although the quality, design and technological specifications of consumer electronics remain important characteristics in the decision making process of a consumers’ purchase, marketing strategies and tactics have a crucial impact on the perception of existing and potential customers. The reputation of a company, including their ethical behaviour, from human resources to their impact on the environment at large and the perception of industry innovators in their specific market can influence the profits of a company in a significant manner. This paper has presented how the external environment can influence the marketing strategy of a company and how Samsung Electronics’ current practices are in line with the demands and realities of the consumer electronics market across the globe. Although the competition is fierce and Samsung’s rivals in the TV market share are other well-known global brands such as LG, Sony or Panasonic, the ethical behaviour of Samsung has helped the company increase their revenue each year, through launching products that attract the technological savvy customers, as well as launching promotional offers for the customers who are more price sensitive. Samsung’s ambition to become a global leader in the consumer electronics industry is complemented by their investment in research and development and marketing functions of the organisation, as well as adapting a strategy of glocalisation, using their recognisable brand name but becoming aware of the needs and desires of customers in each local market. 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How Samsung Executed its Premiun Notebook Strategy. Retrieved October 28, 2014, from Gap Intelligence: http://gapintelligence.com/blog/2012/04/13/how-samsung-executed-its-premium-notebook-strategy/ Kovach, S. (2013, February 9). How Samsung Went From A Dried Fish Exporter To One Of The Top Names In Tech. Retrieved October 26, 2014, from Business Insider: http://www.businessinsider.com/history-of-samsung-2013-2?op=1 Lee, J.-W., Swagel, P. (1997). Trade barriers and trade flows across countries and industries. Review of Economics and Statistics, 79(3), 371-382. Lev-Ram, M. (2013, January 22). Samsungs road to global domination. Retrieved October 27, 2014, from Fortune: http://fortune.com/2013/01/22/samsungs-road-to-global-domination/ Long, J. (2014, October 25). Stop Marketing Without An Integrated Marketing Communication Plan. Retrieved October 27, 2014, from Steam Feed: http://www.steamfeed.com/stop-marketing-without-integrated-marketing-communication-plan/ Macintosh, G., Lockshin, L. S. (1997). Retail relationships and store loyalty: a multi-level perspective. International Journal of Research in marketing, 14(5), 487-497. Maniwa, T. (2010, June 9). Samsung shows off Tangjeong manufacturing complex. Retrieved October 27, 2014, from Media Entertainment Technologies: http://mandetech.com/2010/06/09/samsung-a-walk-through-lcd-central/ McGoldrick, P. J. (2002). Retail marketing (2nd ed.). London: McGraw-Hill. McWilliams, A., Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of management review, 26(1), 117-127. Meyer, K. E. (2009). Institutions, resources, and entry strategies in emerging economies. Strategic management journal, 30(1), 61-80. Moore, T. (2011, October 29). How to get the best TV for your money a buyers guide. Retrieved October 28, 2014, from This is Money: http://www.thisismoney.co.uk/money/article-2054692/How-best-TV-money.html Porter, M. E. (1974). Consumer behavior, retailer power and market performance in consumer goods industries. The Review of Economics and Statistics, 419-436. Porter, M. E. (1986). Competition in Global Industries. Boston: Harvard Business School Press. Rubin, B. F., Tibken, S. (2014, September 4). Nvidia patent suits target latest Samsung devices. Retrieved October 27, 2014, from CNet: http://www.cnet.com/uk/news/nvidia-alleges-samsung-qualcomm-infringed-gpu-patents/ Samsung. (2007). Samsung Electronics Environmental Social Report. Seoul: Samsung Electronics Co., Ltd. Samsung. (2014, October 27). Research and Development. Retrieved October 27, 2014, from Samsung: http://www.samsung.com/us/aboutsamsung/samsung_electronics/business_area/rd_page/ Samsung Electronics. (2012). Global Harmony with people, society environment. Gyeonggi-do: CSR Liaison Office Samsung Electronics Co., Ltd. Sang-Hun, C. (2013, April 5). Tensions With North Korea Unsettle South’s Economy. Retrieved October 27, 2014, from New York Times: http://www.nytimes.com/2013/04/06/world/asia/tensions-with-north-korea-unsettle-souths-economy.html?pagewanted=all_r=0 Savitz, E. (2012, January 8). CES Live: Global Gadget Biz To Be $1 Trillion In 2012 . Retrieved October 27, 2014, from Forbes: http://www.forbes.com/sites/ericsavitz/2012/01/08/ces-live-the-state-of-the-global-consumer-gadget-biz/ Simmons, G. (2008). Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42(3/4), 299-310. Simpson, C. (2014, April 10). Samsungs War at Home. Retrieved October 27, 2014, from Bloomberg Businessweek: http://www.businessweek.com/articles/2014-04-10/deaths-at-samsung-alter-south-koreas-corporate-is-king-mindset Svensson, G. (2001). â€Å"Glocalization† of business activities: a â€Å"glocal strategy† approach. Management decision, 39(1), 6-18. Swanson, B. (2014, September 2). Apple v. Samsung Highlights Unfinished Work In The Patent Reformation. Retrieved October 27, 2014, from Forbes: http://www.forbes.com/sites/bretswanson/2014/09/02/apple-v-samsung-highlights-unfinished-work-in-the-patent-reformation/ Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 172-194. Warman, M. (2013, July 20). Samsung is ruler of its own Galaxy. Retrieved October 27, 2014, from The Telegraph: http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/electronics/10191673/Samsung-is-ruler-of-its-own-Galaxy.html Woollaston, V. (2013, July 27). Samsung becomes the worlds largest smartphone maker as Apples market share hits a three-year low. Retrieved October 28, 2014, from Daily Mail: http://www.dailymail.co.uk/sciencetech/article-2378789/Samsung-worlds-largest-smartphone-maker-Apples-market-share-hits-year-low.html

suzy :: essays research papers

A Soldiers Home â€Å"A Soldiers Home† by Ernest Hemingway takes place during the late summer of 1919, during the post-war era of WWI. Krebs, the main character in the story, returns to his small hometown in Oklahoma much later than when the rest of the soldiers had returned. â€Å"The men from the town who had been drafted had all been welcomed elaborately on their return†(Hemingway, 145). The â€Å"people seemed to think it was rather ridiculous for Krebs to be getting back so late, years after the war was over†(Hemingway, 145). Krebs returns from war to live in the same dysfunctional home and environment with his mom, dad, and two younger sisters. â€Å"Krebs’ noncommittal father is obviously dominated by his wife; she makes the decisions†(bridgewater, 1). She has determined that Krebs â€Å"should live in God’s â€Å"Kingdom,† find a job, and get married like a normal local boy†(bridgewater, 1). Krebs has not yet recovered from his various psychological post-war wounds, and is trapped by the sick marriage of his parents. â€Å"By the time Krebs returned to his hometown in Oklahoma, the greeting for heroes was over†(Hemingway, 145). At first, he did not want to talk about the war at all. As time went on, â€Å"he felt the need to talk, but no one wanted to hear about itâ€Å"(Hemingway,145). This was due to the great deal of hysteria which the town had endured years ago when the other soldiers returned from the war. This was all old news, and they were tired of hearing about the war(Hemingway, 145). The town’s atmosphere was not helping his state of post-war mental anguish because they â€Å"had heard too many atrocity stories to be thrilled by actualitiesâ€Å"(Hemingway, 145). â€Å"Krebs found that to be listened to at all he had to lieâ€Å"(Hemingway, 145). Krebs lived in a â€Å"Mayberry† kind of town. It was small and everybody seemed to know each other. The pool hall, the library, the schoolyard and the First National Bank, where his dad works, is all within walking distance from his house. Krebs would sometimes walk to the schoolyard to watch his sister play baseball. Krebs day consisted of little more than sleeping late in bed, walking downtown to the library to get a book, or reading on the front porch until he became bored. Krebs would walk down â€Å"through the town to spend the hottest hours of the day in the cool dark of the pool room†(Hemingway, 146).

Re-thinking History: Improving History Textbooks in America Essay

Since introducing his book with the notion that high school students hate history, Loewen (1996) devotes a considerable amount of his work debunking facts and theories taught in history classes in American schools. He appeals to the trust of the readers with his comparisons on what textbooks include and what they omit. He accomplishes this by recounting some sparse facts taught in most textbooks, appealing to the emotions of all former, current and future history students with his empathy on how boring most history textbook. Finally, he reaches the logic of his readers with heavily pocked paragraphs footnoted with his sources that presume his great understanding of the history itself. The scope and size of history textbooks is an issue Loewen tackles, pointing out how â€Å"textbook authors tend to include most of the trees and all too many twigs, they neglect to give the readers even a glimpse of what they might find memorable: the forests† (para 14). As he intertwines much of his ideas about history with Sociology and Social Studies, he notes that students rarely possess the ability to â€Å"think coherently about social life† (para 14) and returns to the concept that learning history reinforces sociology when he concludes his theory about textbook size preventing students from learning history. He describes how textbook covers use patriotic symbolism to represent the contents of the textbook material, complete with descriptive titles such as Rise of the American Nation (para 12). From this, he deducts that no other textbook cover takes as many liberties with the textbook title as do History textbooks. Loewen selects an iconic point, the First Thanksgiving, taught in some manner among nearly all grade levels and provides illuminating d... ...g buried items, he lists a footnote to accompany the passage. After observing 40 other footnotes in the previous 46 paragraphs, it’s likely that most readers would simply assume that the footnote leads to another reputable source. Discovering that this particular footnote relates to the fairytale of Goldilocks and not the journal’s author may lead one to believe that the footnote source is questionable. Loewen provides a convincing account of what he finds wrong with history textbooks used in schools around America. His appeal to readers influences their opinions on what textbook publishers should do to change this phenomenon. While history textbooks are boring, oversized and sometimes less detail oriented than Loewen would expect, high school courses simply do not teach and address the sort of sociological impacts that students in higher education expect to learn.

Introduction to Marketing M1 and D1

Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf Introduction to Marketing M1 and D1 Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf