Marketing Essay Example | Topics and Well Written Essays - 3000 words - 16

Marketing - Essay Example mpetes with international brand giants already established in the market and open up the domestic living space to local companies is the problem Chinas beverage industry must currently face. Wahaha Company was established 10 years ago. From the initial development of a school-run factory to Chinas national backbone of the beverage industry, Wahaha has become one of the few beverage producers in the country to meet the challenge of leading international brand companies. Although Wahaha Company built factories producing the world’s top five beverages and foodstuffs of Danone Group, and exports products to the United States, Canada, Italy and other countries, Wahaha has always maintained a target focus on the domestic market rather than to develop the international market. This article will analyze the international beverage industry market and explore the internationalization road of Wahaha Company in building a strategic vision for the Chinese beverage industry to develop their international market. Corporate-level international business development strategy is based on the internal and external environmental analysis to determine intention to enter new countries and regions. The international strategies of the corporate management level will need to determine the specific elements of how they wish to enter the chosen market (Michael E. Potter, 1997). Corporate business-level generic strategies are divided into three types: overall cost leadership strategy, differentiation strategy and focus strategy. It relates to market entry and market expansion strategy research. As the Wahaha Group is still a relatively young company with limited experience in international business, it should choose a waterfall model to enter the market in the early stage of internationalization, expressed in Appendix 2. For the present, Wahaha’s entry into the U.S. market has a certain trade foundation and marketing relationship, and the U.S. market demand is large with high degree of

Cardiovascular disease Term Paper Example | Topics and Well Written Essays - 2000 words - 1

Cardiovascular disease - Term Paper Example This is usually in the legs. The symptom of the disease is pain in the legs when one is walking. The pain is like cramp that is felt as it comes and goes (Braunwald, 2007). Coronary heart disease occurs in the body of an individual when the flow of blood that is rich in oxygen is reduced or blocked by fatty material in the coronary artery. The coronary arteries are essential for supplying the heart with blood, when they are blocked; it results to the condition of a heart attack. The infection leads to chest pain, a condition referred to as angina (Braunwald, 2007). Aortic disease is a condition that results to weakening of the walls of the aorta and makes the blood vessel to bulge outwards. The condition is then associated to pain in the chest, the back or in the abdomen. The most common disease that is associated to aortic disease is aortic aneurysm. There are risk factors that make one more likely to get the condition. The several risk factors that are associated to cardiovascular disease include high blood pressure, being physical inactive, obesity, and high levels of cholesterol in the blood, diabetes and family history with infection by the disease (Hampton, 2003). With consideration of age, the elderly are likely to develop the condition as compared to the young. Prevalence in sex shows that men are more exposed to develop the condition as compared to women. Men are able to develop the condition at an earlier age as compared to women. Age is a risk factor that is associated to the disease. The risk is estimated to be 82% for those that are older than 65. The risk of stroke is observed from the age of 55. The explanation that is given to the age and risk of cardiovascular disease is relation to serum cholesterol level. In the large population the serum total cholesterol level increases with increase in the age. Cardiovascular disease through research has been considered a being health problem. A